Online opportunities have opened for a completely new way of communicating. We communicate
by using symbols and abbreviations understood by everyone. Crowd-action is being widely used
and this includes crowd funding, new ideas and global projects online.
Advertising is dialog based and customized and we exchange data in return for neutral information
and knowledge, now called content with the ultimate purpose of marketing.
We use location-based services in our marketing by tracking via GPS, Wifi and Bluetooth and we
create awareness through storytelling and the use of influencers.
Internet of Things (IoT) enables the digital connection of physical objects, and with the new 5G
standard we will see even more possibilities in this area – for example self-driving cars and smart
homes – interface between people and technical user interfaces by way of multitouch, voice
recognition, etc.