We focus on our body more than ever before. Fitness, health and personal hygiene are top priority and we measure and weigh our results. At the same time, we are also interested in our mental health and mindfulness, meditation and yoga are more popular than ever. We want healthy food.
We are selective, critical and interested in alternative food and spend time on preparation and
sharing our results. This trend is also seen among the increasing group of older people who want
an active senior life.